It is a survival story. A survival of family, of career, of so
many sweet memories and aromas from a grandmother's dirtfloor
kitchen in a remote mountain village in Syria, where the goat cheese
was ripened in earthen pots buried in the ground; a survival of the
sights, sounds and, especially, the smells of the open-air markets,
the bustling souks, where the freshness of the fruits and spices
seemed at odds with the eroding problems of the region.
Zovag Soghomonian Karamardian was born in another troubled time
in the Middle East, the oldest of four children whose parents'
search for stability and security took them from one volatile
country to another and, finally, to the United States, where the
father, born in Turkey and orphaned by the Armenian genocide,
arrived with his family in the foggy shadow of the Statue of
Liberty, kissed the ground of New York City and leaned on the
limited English skills of his 15-year-old daughter to help them
navigate their new home country.
That was 1959.
Today Zovag is one of the nation's most honored
chef/restaurateurs. She is the Zov of Zov's Bistro in Tustin, and
her success may be the most improbable element of her survival
story, given that she had never worked in a restaurant kitchen and
had no formal culinary experience when Zov's opened in 1988.
Now, the little girl who could not be persuaded to
leave those bare and distant kitchens when her mother and
grandmother were stirring soups and baking breads has cooked and
lectured with Julia Child and Emeril Lagasse, among many other
celebrated chefs. She has seen her initial concept of a takeout deli
expand into an award-winning restaurant and bakery that attracts
about 1,100 customers daily. She is one of only seven people to
receive the Angel Award from the New York-based James Beard
Foundation (Beard, of course, being the late father of American
gastronomy) for her "independent vision and . . . significant
contributions" to the culinary world, and she can laugh when
recalling that her husband, Gary, responded to her desire to open a
restaurant by asking, "Are you crazy?"
Gary Karamardian admits to a momentary lapse in memory.
"Zov," after all, means "whirlpool in the ocean" in Armenian, and
wasn't that the force with which his wife approached life, the force
she would bring to her restaurant?
For Zov, now 59, the message goes beyond the enticing soujouk
arrabbiata, or the lamb shishlik, or the seafood tajine on a menu
that combines contemporary and California influences with her
Mediterranean roots.
"Tell me I can't do something, and you're going to lose every
time," she says. "Survival is all about taking a risk. If you
believe in yourself, are passionate about what you want to do and
willing to work hard, then you shouldn't be afraid to take that
risk. We may not have recognized the magnitude of what we were doing
initially, but I really believe in that Nike commercial: 'Just Do
It.' "
Nike would be proud to know that its "swoosh" could be the logo
for Zov's spirit, inherited from her late father, Artin Soghomonian.
She describes him as a sometimes reckless entrepreneur in his search
for ways to support his family. Her mother, Araxi, is still vibrant
at 82, still "chairman," as she puts it, of her church kitchen in
the Bay Area and still an occasional Zov's visitor, making sure her
daughter is following the generations-old recipes for golden lentil
soup and other dishes.
When Gary questioned his wife's desire to open a restaurant in
what had been a dilapidated ice cream shop in a fairly nondescript
shopping mall near the 55 Freeway, his mother-in-law remembers
telling him, "Don't worry, don't worry, Gary. I know Zov. I know she
can do this."
Araxi was so convinced that she took a second mortgage on her
house and loaned the Karamardians $73,000, which has been repaid in
full. The loan carried one proviso.
"Cook what you know," the mother told her daughter. "Then
elaborate, if you want."
It is this connection to what she learned in other times and
places that translates to a sense of family and familiarity among
customers, who often arrive saying, "We're home. What's for
dinner?"
Says author Dean Koontz, who eats at Zov's almost every day: "If
they had cots for us to sleep on, my wife and I would move in full
time. The food is excellent and consistent, but in the end it's the
personality of the owners. Going for dinner there is like visiting
family."
It is certainly like visiting the Karamardian family.
Gary, 66, who left Lebanon at 21 to receive an engineering degree
from UCLA, has long since given up his job at Hughes Aircraft to
serve as the amiable host, shaking hands, patting backs, offering a
little dessert or a bag of homemade bread or confections to his
regulars. Son Armen, 32, a UC Riverside graduate and devoted Dodger
fan in a sea of Angel rooters, is the general manager and often
joins his father on the floor and handles the restaurant's business
affairs. Daughter Taleene, 30, who attended City College of San
Francisco, is in charge of catering and marketing.
Koontz is so enamored that he dedicated his best-selling "Dark
Rivers of the Heart" to the Karamardians and set part of his
thriller "Hideaway" at Zov's, describing the meal as ". . . such a
perfect sensual experience that the monochromatic bistro seemed
ablaze with color." In fact, when he hosted a dinner for the 450
people who had contributed to the building of his new house at
Newport Coast, he had Zov's do the catering, with a menu featuring
filet mignon.
"It was like a military operation out of a mobile kitchen,"
Koontz says. "It was so spectacular that it took everybody's breath
away, and it simply exemplified Zov and her family's commitment to
excellence."
Zov arrives at the restaurant at 7 each morning and seldom leaves
before the last customer, refusing to take shortcuts, ordering only
the highest quality ingredients and listening and adapting to the
wishes of her patrons, who recently convinced her to open for Sunday
brunch in addition to her regular schedule of breakfast, lunch and
dinner.
Zov says that each dish is prepared with family in mind, and that
her travels to Vietnam, France, Italy, China, Mexico, Greece and
Morocco have merely expanded the possibilities. "Food is the bridge
to our memories, to the people and places we love," she says. "It
connects cultures and generations. It has the potential and power to
unite people when all else has failed."
Zov was born in Jaffa, Israel, in 1944, four years before the
outbreak of Israel's War of Independence prompted her father,
conditioned to sudden and swift departures after fleeing Turkey as a
youth, to pack one suitcase and take his daughter, son and expectant
wife to the home of his wife's parents in the Syrian mountain
village of Kessab. There Zov began to learn food practices that were
generations old. She also began to develop the pallet that she
believes is critical to her profession.
Ultimately, after also living for a time in Lebanon, the family
settled in Baghdad. There Artin developed a profitable shoe
business, and Zov took ballet lessons from a teacher who also
tutored her in English. The family lived in comparative peace only a
block from the Tigris River until the 1958 overthrow and execution
of King Faisal II, when their attempts at rooftop sleep on steaming
summer nights were shattered by the unnerving sound of bullets.
By the following spring, the family left relatives they would
never see again and boarded the steamer Julius Caesar out of Naples,
Italy, to head for New York City and a reunion with distant cousins,
who would be the first to open Zov's eyes to the treats of a
supermarket. They also would wail with concern when Artin bought a
station wagon, packed up his family again and embarked on another
survival saga to San Francisco, driving on an international license
he received in Iraq. They were unfamiliar with U.S. traffic laws and
only Zov spoke English.
Some way, somehow, they made it without dents and moved into a
house that Artin's sister had rented for them in the Haight-Ashbury
district, which was about to blossom with the flower children of the
'60s. The Soghomonians opened a small grocery store, with their
residence above it.
As a teenager, Zov remained immune to the rock and revolt at her
doorstep. "We were so happy to be here, so focused on adjusting to a
new home and life, and so centered on school and family as the
nucleus of our life," she says. "Well, to us everything was new and
strange, and we just figured that what was happening on the street
was the way it was supposed to be."
She also was centered on her cooking, and she began clipping
recipes and bringing items home from gourmet shops. "My dad would
say, 'What is this now?' " She seldom missed Julia Child's TV series
or the opportunity to buy one of her new books.
"I truly believe that Julia is responsible for the recognition of
fine food in America," Zov says. "She taught us what fine food is
and how to prepare it, and she made it look easy. She was one of us,
not one of those grandiose, intimidating people standing behind a
kitchen counter. Later on, I followed her everywhere. Santa Barbara,
San Diego, L.A. Just to attend her cooking classes. I feel fortunate
to be able to call her a friend."
If it can be said that Zov pursued Julia Child with passion, Gary
Karamardian similarly pursued Zov. She was 21 and he was 27 when
they met at an Armenian youth seminar in San Francisco. He took her
to dinner at the Tonga Room in the Fairmont Hotel and proposed at
the end of their first date.
"I was flabbergasted," Zov says. "I told him, 'You don't even
know me.' He said, 'I know everything I need to know.' I went to my
parents and told them that I thought we should date for a while.
They were from the old culture, of course, and they said it wasn't
right to just date with no purpose in mind for marriage. So after
one date we became engaged, and for the next year Gary flew up from
Orange County every weekend. I was attracted to his sense of humor
and the fact that he was a true gentleman, and it was nice, too,
that he brought me flowers every time." Married now for 37 years,
Gary still gives Zov flowers every week.
Zov's love of cooking was still just a hobby in 1973, when she
began a catering business out of their Irvine house so that she
would be there when Armen and Taleene returned from school and/or
needed to be driven to soccer practice. She called it A to Z Gourmet
Catering because she wanted to be listed first in the phone book.
Its success during days that often stretched more than 18 hours
convinced her that she could do more. How much more has been
illustrated by the success of her bistro and bakery, and by her
dedication in the tenuous early stages.
She would often leave the house at 2 a.m. to drive to the
wholesale produce market in downtown Los Angeles, returning to
Orange County to begin preparations by 7 a.m.
There were times during that period when the restaurant remained
empty, when Zov thought she had made a mistake. Yet the place that
opened with three employees and 1,500 square feet is now in its 16th
year, with 95 employees, 12,000 square feet and a menu that ranges
from the more formal bistro side to the more casual café/bakery.
Speaking from her Santa Barbara home, Julia Child says that what
Zov has done is "absolutely marvelous. I really admire her for the
energy and creativity it has taken to build and operate such an
incredible restaurant."
Nothing could be sweeter to Zov than her mentor's accolades, but
there has been so much more: A Restaurateur of the Year Award from
the Southern California Restaurant Writers; selection as Woman
Business Owner of the Year by the Orange County chapter of the
National Assn. of Women Business Owners; dozens of awards from the
many charity and culinary organizations for which she has raised
funds, including the coveted Angel Award from the Beard Foundation
after she raised $112,000 at a weekend benefit attended by Child and
Lagasse.
The Beard House in New York's Greenwich Village is something
of a culinary Carnegie Hall, and Zov's award was followed by an
invitation to prepare what turned into a seven-course dinner there
for 65 foundation members. |